The forces of industries and institutional factors have highly impacted the shaping of the radio industry through the creation of “entertainment supported by advertising,” making the radio a “household utility,” and the rise of radio networks (Media Now).
Industries and institutions, such as AT&T, the government, groups of business professionals, radio networks, retail stores, newspapers, etc. shape the ways in which radio is broadcasted, what is broadcasted, and its appropriate audiences. For a period of time, radio networks, such as NBC, developed many types of programs for various audiences, much like those we see in television today. Clear Channel is a company that “sells audiences to advertisers” by researching audiences to show the relevance of advertisers to their audiences so that they will buy time on their stations. These types of institutions and industries allow the radio to continue to thrive in a continually changing technological world.
In the 1920s, industries and institutions helped to develop and evolve the radio industry. They helped to determine new technological developments, consumer requirements, and advertisement. AT&T, for example, helped shape the vision of “entertainment supported by advertising.” This led to manufacturers being able to advertise their goods, and ultimately the rise of commercials which influenced various other stations.
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